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Medial • 9m
This man made more millionaires than Harvard Business School. Grew a platform to 2.5 billion users. And makes $9 Billion in ad revenue... every 90 days. Here's how Neal Mohan transformed YouTube into TV's greatest enemy: In 2008, Google acquired DoubleClick for $3.1 billion. Neal Mohan, DoubleClick's VP of strategy, joined Google. 2013: Mohan becomes YouTube's Chief Product Officer. The platform was growing, but monetization lagged. Mohan's new challenge: Turn YouTube into a profit machine without alienating creators. His solution? Better targeting algorithms, New ad formats (e.g., shoppable ads), and TrueView ads (skippable after 5 seconds). Result? Ad revenue skyrocketed • Launched YouTube Premium & YouTube TV • Introduced YouTube Shorts to combat TikTok • Expanded YouTube's creator monetization options His philosophy? Give creators more ways to earn. After that, YouTube became a cultural juggernaut. All thanks to Mohan's product vision.
I'm just a normal gu... • 2m
YouTube plans to invest over INR 850 crore in India over the next two years to support local content creators, artists, and media companies, CEO Neal Mohan announced at the World Audio Visual and Entertainment Summit (WAVES) 2025. This initiative is
See MoreStartups | AI | info... • 1m
YouTube's CEO on Shorts monetization, from the MN Conference this week: "A number of countries, including the US, the revenue per watch hour monetization rate metric, is now equal to what it is for traditional in-stream on YouTube and in some place
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