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Vishu Bheda
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Medial • 9m
This man made more millionaires than Harvard Business School. Grew a platform to 2.5 billion users. And makes $9 Billion in ad revenue... every 90 days. Here's how Neal Mohan transformed YouTube into TV's greatest enemy: In 2008, Google acquired DoubleClick for $3.1 billion. Neal Mohan, DoubleClick's VP of strategy, joined Google. 2013: Mohan becomes YouTube's Chief Product Officer. The platform was growing, but monetization lagged. Mohan's new challenge: Turn YouTube into a profit machine without alienating creators. His solution? Better targeting algorithms, New ad formats (e.g., shoppable ads), and TrueView ads (skippable after 5 seconds). Result? Ad revenue skyrocketed • Launched YouTube Premium & YouTube TV • Introduced YouTube Shorts to combat TikTok • Expanded YouTube's creator monetization options His philosophy? Give creators more ways to earn. After that, YouTube became a cultural juggernaut. All thanks to Mohan's product vision.
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