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Introducing "MACK" – Electrifying Brand Identity!** Just wrapped up this sleek brand identity project for **MACK** – a cutting-edge electronics brand that’s all about innovation + energy! **The Vision**: Modern, bold, and charged with persona

Zomato and Blinkit’s Social Media Strategy: How They Stay on Top 🚀 Zomato and Blinkit have mastered social media engagement. Here’s how they keep winning: 1. Humor and Relatability 😂 While most brands aim for a professional tone, Zomato & Blinkit

Ever seen apps change their icon for seasons, events, or premium users… and wondered how they pull it off? 👀 I’m currently exploring dynamic app icons for my app XLSHEET AI (iOS + Android) — think: special icon for Pro users limited-time icons fo

You ever notice how some flex 💪 sounds louder than the actual lift? Microsoft just gave us a prime example. “We should have the capacity to build world class frontier models in house.” Bold claim. But reality?🤔 Their MAI-1 preview was trained on

Sales Leader to Product Manager After spending 10+ years in Sales, working closely with clients, decoding their unstated needs, and hearing 50 different opinions about the same Product, I realized something powerful: 👉 The real product insights do

So I was reading this book last month. Generally, I am more into Bengali books, but Of Mice and Men by John Steinbeck felt unique, so I gave it a try. The story follows two migrant workers, George and Lennie, during the Great Depression. They dream

"So, They Gave You a Team. Now What?" Chapter 6 The Gut Light Paradox The title of this chapter might remind you a little of the barber paradox I mentioned earlier, but I'd say this one is more grounded in real life. I prefer to call it "The Gut Li

Let’s cut the nonsense. You ever tried to revise for exams using one of those “super aesthetic” study apps? The ones with perfect pastel colors, 75 features you’ll never touch, and AI that gives you motivational quotes when you're crying over organi