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Harsh Prajapati
|| Market Researcher... • 2m
What Entrepreneurs Can Learn from Amul & IFFCO’s Global Success India’s cooperative giants Amul (GCMMF) and IFFCO have made history by ranking 1st and 2nd globally in the International Cooperative Alliance (ICA) World Cooperative Monitor 2025, announced at the ICA CM50 Conference in Doha, Qatar. Their rise offers valuable business lessons for today’s entrepreneurs and startup founders. 🚀 1. Build Around Purpose, Not Just Profit Both Amul and IFFCO were born from a social need — empowering farmers and ensuring fair income. Their success shows that when your business solves a real problem, profits follow naturally. 👉 Lesson: Define a purpose that aligns with social or community impact. Profit is the result, not the goal. 👥 2. Empower the Ecosystem Amul connects over 3.6 million dairy farmers, while IFFCO supports 55 million cultivators. Their strength lies in collective ownership and shared growth. 👉 Lesson: Create an ecosystem — customers, suppliers, and partners — where everyone benefits. Collaboration beats competition. 💡 3. Innovate from the Ground Up Amul revolutionized dairy by building a village-to-market model, while IFFCO integrated digital platforms for farmer education and outreach. 👉 Lesson: Innovation doesn’t always mean new tech — it means finding smarter, scalable ways to deliver value. 🌱 4. Reinvest in Sustainability IFFCO’s profits go into green technologies and rural development, while Amul focuses on value addition and product innovation. 👉 Lesson: Reinvest profits into improving your supply chain, people, and planet. Long-term thinking ensures long-term survival. 🌍 5. Lead with Values, Win Global Recognition Both co-ops follow strong governance, transparency, and trust-based models, aligning with global Sustainable Development Goals (SDGs). 👉 Lesson: Ethical and value-driven business builds reputation — a currency stronger than capital. 💬 Key Takeaway Amul and IFFCO’s rise isn’t just India’s win — it’s a blueprint for sustainable entrepreneurship. They prove that purpose, innovation, and community-driven growth can make an enterprise both profitable and impactful. In short: Think cooperative, act innovative, grow inclusive. Source: International Cooperative Alliance (ICA) – World Cooperative Monitor 2025
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