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Saket Sambhav
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ADJUVA LEGAL® • 22d
The Problem: Founders are told to chase profit at all costs, but this leaves them and their employees feeling unfulfilled. Businesses that only focus on the bottom line often struggle to build a loyal customer base and attract top talent. This video debunks the myth that purpose and profit are mutually exclusive. It provides a playbook for founders on how to build a mission-driven business that is both successful and sustainable. 5 takeaways: 👉 Stand out from the crowd: A clear purpose helps you differentiate your brand and attract customers who share your values. 👉 Attract top talent: People want to work for companies that are making a positive impact on the world, and a strong purpose can be a huge motivator for employees. 👉 Find your "why": The first step is to identify an area of impact that aligns with your business. 👉 Measure what matters: Don't just talk about purpose - use metrics to track your impact and hold yourself accountable. 👉 Start small, but start now: You don't need a huge budget to start building a purpose-driven business. Start with a small initiative and build momentum over time. 👉 One founder challenge: The video emphasises that a purpose-driven business is a marathon, not a sprint. It's a long-term commitment that requires constant effort and adaptation. Watch the full video here, by Benjamin Sehl, Co-Founder & CDO of Kotn
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