Back
Saket Sambhav
•
ADJUVA LEGAL® • 2m
The Problem: Founders are told to chase profit at all costs, but this leaves them and their employees feeling unfulfilled. Businesses that only focus on the bottom line often struggle to build a loyal customer base and attract top talent. This video debunks the myth that purpose and profit are mutually exclusive. It provides a playbook for founders on how to build a mission-driven business that is both successful and sustainable. 5 takeaways: 👉 Stand out from the crowd: A clear purpose helps you differentiate your brand and attract customers who share your values. 👉 Attract top talent: People want to work for companies that are making a positive impact on the world, and a strong purpose can be a huge motivator for employees. 👉 Find your "why": The first step is to identify an area of impact that aligns with your business. 👉 Measure what matters: Don't just talk about purpose - use metrics to track your impact and hold yourself accountable. 👉 Start small, but start now: You don't need a huge budget to start building a purpose-driven business. Start with a small initiative and build momentum over time. 👉 One founder challenge: The video emphasises that a purpose-driven business is a marathon, not a sprint. It's a long-term commitment that requires constant effort and adaptation. Watch the full video here, by Benjamin Sehl, Co-Founder & CDO of Kotn
Replies (3)
More like this
Recommendations from Medial
Sandip Kaur
Hey I am on Medial • 1y
Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear
See More
Harsh Prajapati
|| Market Researcher... • 5d
What Entrepreneurs Can Learn from Amul & IFFCO’s Global Success India’s cooperative giants Amul (GCMMF) and IFFCO have made history by ranking 1st and 2nd globally in the International Cooperative Alliance (ICA) World Cooperative Monitor 2025, annou
See More
Download the medial app to read full posts, comements and news.