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Rishi Chavan

Inquisitiveย โ€ขย 1m

๐’๐ฐ๐ข๐ ๐ ๐ฒโ€™s ๐๐Ž๐ˆ๐‚๐„ โ€” ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐จ๐ซ ๐‚๐จ๐ง๐Ÿ๐ฅ๐ข๐œ๐ญ ๐จ๐Ÿ ๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ? I just saw an ad for Swiggy's new brand, NOICE. They have their own line of products now โ€” packaged snacks, bread, stuff like that. My first thought: โ€œOh, thatโ€™s kinda cool.โ€ Then my brain connected the dots and I got a little uneasy. Itโ€™s one thing to be a platform that helps other brands reach customers. Itโ€™s another when you start making your own products to compete on the same platform. Reminds me of Amazon Basics โ€” people were furious because it felt like Amazon used marketplace data to undercut sellers. Swiggy has tons of data โ€” which bread sells best, which snacks people order at 3 AM... Will they use that to push NOICE more? Preferential placement? Better discounts? It all feels a bit murky. I love using these apps, but this feels like a conflict of interest. As a user I want the best products, but I also worry for small/local brands trying to make a living on Instamart. What do you think โ€” standard business move or a little shady? ๐Ÿง Would you buy NOICE? Drop your thoughts below.

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