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Rishi Chavan

Inquisitive • 1m

𝐒𝐰𝐢𝐠𝐠𝐲’s 𝐍𝐎𝐈𝐂𝐄 — 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭 𝐨𝐟 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭? I just saw an ad for Swiggy's new brand, NOICE. They have their own line of products now — packaged snacks, bread, stuff like that. My first thought: “Oh, that’s kinda cool.” Then my brain connected the dots and I got a little uneasy. It’s one thing to be a platform that helps other brands reach customers. It’s another when you start making your own products to compete on the same platform. Reminds me of Amazon Basics — people were furious because it felt like Amazon used marketplace data to undercut sellers. Swiggy has tons of data — which bread sells best, which snacks people order at 3 AM... Will they use that to push NOICE more? Preferential placement? Better discounts? It all feels a bit murky. I love using these apps, but this feels like a conflict of interest. As a user I want the best products, but I also worry for small/local brands trying to make a living on Instamart. What do you think — standard business move or a little shady? 🧐 Would you buy NOICE? Drop your thoughts below.

8 Replies

Replies (8)

Rahul Verma

Hey I am on Medial • 1m

See opportunity is what it is. I would call it more as a survival of the fittest more than a conflict. Swiggy will be spending an extra on production of these products so... . I used to get this 10 min delivery done every now and then, but when I understand it's actually making me pay extra, and making me more careless about what i need and when do I need it. Now i manage what I need in the coming 2 weeks and so. . My dad also did use to get all the household items when I was young and these platforms didn't exist and we always had everything what we needed. .

1 Reply

Atharva Chavan

Hey • 1m

I understand this creates an unfair advantage, but strategically it’s very effective. similar to what Amazon did with Amazon Basics. The issue is that Swiggy risks backlash for promoting its own products in a marketplace it built by outspending competitors to dominate. So yes, it is unfair, but in a way, they’ve earned the right to play that card.

Atharva Chavan

Hey • 1m

[This post has been deleted by the creator]

Anuran Roy
•

Alchemyst AI • 1m

Amazon also did the same with AmazonBasics

Vishnu kumar

Powering the future • 1m

thats what amazon did too, amazon started manufacturing their own products, display their own products at top. Amazon basics

Vikash Kumar

ONLYFANS MANAGEMENT AGENCY • 1m

hallo

Rahul Verma

Hey I am on Medial • 1m

Getting something i use regularly is one thing and building trust in a new brand is another.

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