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𝐒𝐰𝐢𝐠𝐠𝐲’s 𝐍𝐎𝐈𝐂𝐄 — 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭 𝐨𝐟 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭? I just saw an ad for Swiggy's new brand, NOICE. They have their own line of products now — packaged snacks, bread, stuff like that. My first thought: “Oh,