Why KOO Failed?
Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One inte
Wonder what would happen if Koo app was still alive. It was anyways for some reason famous in Brazil. It would have exploded there after X ban.
Source: tech crunch - 2022
