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Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One inte

“Saturday Startup Nugget Story- 3” AirBnB cash crunch and their innovative solution to make some quick cash. Flashback to 2008, Airbnb was facing a money crunch. So, the smart founders had a wild idea – sell cereal! They created special boxes, "Ob

Meet this girl: • She's been studying for 3,870 days straight • 11.2M students hang out with her daily • Out-earned Taylor Swift in 2022 And she’s not even real. Here’s why millions rely on a virtual student to boost productivity: The channel's f

Just had a random thought, what would you do if this was the last year that you are alive. When it hits Jan 1 2025 you die. What would you stop doing? What would you do more of? Who will you spend the most time with? Will you finally have a go on t

This guy turned a $40,000 loan into a $3.3+ Billion Dollar empire by revolutionizing athletic wear. Meet Kevin Plank, the Founder of Under Armour.   In 1996, Kevin was a 23-year-old University of Maryland football player who was fed up with sweat-

The year was 2022 and Volkswagen was in desparate need of highly skilled mechanics but there was a problem - all the skilled mechanics were already working with competition and increasing the package to attract them won't doanything much. That's wh

Guess who's been moonlighting as an international brand? 🤫 While heading home from work, I came across a store that had the same modern vibe as the famous Lenskart.com, but with a twist - it was called Lenskraft! 🤔 The logo and fonts were slightly

Hello everyone, I am a 2022 Computer Science graduate. During my campus placement, I received an offer from Tech Mahindra. Unfortunately, due to agreement-related issues, I was unable to join at that time. Looking back, I realize it was a significan

How an Snowboarding Gear Online store became an Drop Shipping king! In 2004, Tobias Lütke and Scott Lake faced a problem, they couldn’t find a good e-commerce platform to buy or sell their snowboarding gear online So Lütke built their own solution

Unique Startup Stories (17/20) Box8 is a foodtech startup that delivers food to employees and students in convenient boxes. ABOUT IT • It was founded in 2012 in benguluru by Amit Raj and Anshul Gupta OFFERING • It is a foodtech startup which owns