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Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

💭Random thought: The best work in a startup generally reveals the better outcomes than the best projections or the best targets that one could have set out because if we set a target people would only work up to that Target and stop there. They will

" Most People Post to be heard I'm posting to listen." Note :- share you thoughts only you know the importance of belief.

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

The best time to start was yesterday. The next best time is now. Your idea doesn’t need to be perfect. Your resources don’t need to be plenty. But your belief needs to be unshakable. Every successful startup once started with a leap of faith. Take

What are the problems that we can solve? In the present era even not it ,Every era there's a problem and there is problem solver so, first we need to find the problem let's discuss about the problems Let's talk and share the problems of today's time