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Shuvodip Ray

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Twitter • 1d

Most businesses focus too much on what they sell, instead of why people buy. Customers don’t really purchase insurance, headphones, or cleaning services — they buy peace of mind, silence, and time. Great marketing understands this simple truth. The best campaigns don’t feel like ads; they feel like advice from a friend. Share value upfront, earn trust, and your audience will naturally move closer to you. Remember: you’re not the hero of the story — your customers are. Numbers may grab attention, but stories win hearts. Combine both, and you’ll create marketing that actually sticks. At the end of the day, people don’t always choose the “best” product — they choose the one they understand quickly and clearly.

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