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When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

AI is taking over a lot of human tasks, including resume writing. But doing it wrong will only get you more rejections. So how should you leverage AI to build resumes? Step 1 - Write a long paragraph about your work experience at a particular compa

Job Search Lingo 101: Your North Star Startups chase it. Visionaries follow it. And job seekers? We need it. Without a North Star, your job hunt becomes a soul-draining scroll through job boards. But with one? You’re clear, confident, and in control

33 VCs said no. Twitter called them a copy-paste brand. But Mokobara stayed focused—on product, on brand, and on belief. I recently watched “The BarberShop with Shantanu”, the founders and Sauce.vc’s Manu Chandra shared the story behind the noise.

How much attention do you pay to small details like user behaviour, user preferences, human behaviour and psychology or how a particular group of people or people with particular personality type interact with the type of product you are building ?

Weakness is a myth. Yes — you read that right. Most people see weakness as a reason to stop. But I see it as an invitation to rise. Let me explain. Let’s say I don’t have legs. Naturally, I would feel jealous of people who can walk, run, and danc

Marketing isn’t always necessary to get people onboard Sometimes, the quality of your product becomes its own form of marketing. If your product is genuinely good, people will naturally talk about it, creating a form of passive marketing. That s

Understanding Product-Market Fit Product-market fit (PMF) happens when your product meets a strong market demand. It’s when customers not only buy but also love and recommend your product. Without PMF, even great marketing won’t lead to sustainable

Looking for a Technical Co-founder If you can pull up your socks, shirts, pants, or even underwear—only yours not mine 😅. idea is Building a logistics marketplace where big players exist but suck at customer experience. What I need in a co-founde