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UGC vs Influencer Content — What Actually Works? Most influencers charge ₹30K–₹1L+ per post, based on follower count — but let’s be honest, a large chunk of those followers are inactive or fake. Brands end up paying for reach, not results. That’s

UGC vs. AI-Generated Content: Which One Wins in SEO? SEO in 2025 is shaped by User-Generated Content (UGC) and AI-generated content. While UGC builds trust and engagement, AI content enables speed and scalability. To stay ahead, businesses must unde

The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any content—like images, videos, reviews, or testimonials—created by customers or users rather than a brand. In today’s digital landscape, UGC has proven to be a powerf

Over the past few months, I’ve been working on something deeply rooted in a frustration I’ve seen across many Indian startups: 💭 Why does high-quality content always feel out of reach — either too expensive, too influencer-driven, or too irrelevant

Varun Maya is setting an interesting example in the content creation world, showing how AI avatars and the use of AI in media are set to explode in the coming years. With AI being used to deliver news, create content, and share information, it's both

Building a UGC Marketplace for Indian Brands — Need Your Thoughts! Hey Medial fam 👋 I’m building a new platform that connects Indian D2C brands (across skincare, clothing, apps, health, gadgets, etc.) with vetted, real UGC creators who shoot authe

How to Beat the Consumer's "Bullshit Radar" Consumers are quick to spot manipulative ads and swipe away. How can you get through this skepticism? Why the Radar Goes Off: Polished, sales-heavy ads are a turn-off. Any sign of manipulation,

Brands aren’t just selling gifts—they’re selling emotions, urgency, & identity Here’s how great campaigns are created Personalisation Psychology Make customers feel special with AI-driven suggestions, “Pick Your Mood” shopping, & dynamic content

We at Luma Space looking for a brand collab!! If you are an emerging Brand (Startup) in Any of these categories we want to hand shake and grow together.. 1- Gaming Accessories 2- Pet Care 3- Interior Design 4- Product used on a daily basis by house

It’s not organic content OR paid ads. It’s organic content AND paid ads. Organic marketing builds trust, grows community, and nurtures brand love over time. Paid marketing amplifies reach, accelerates results, and drives conversions. One doesn't r