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Educational content doesn’t create authority. Thinking does. Every guru will tell you: “Middle of the funnel = educational content.” Most educational content answers questions people already have. Authority reframes the question itself. That’s why: → Teachers attract followers. → Thinkers attract trust. Trust is the real driver of: → Capital → Decisions → Partnerships Investors don’t back the most informative founder. They back the one whose thinking reduces uncertainty. Educational content is useful. But authority is felt. ♻️ Repost to help someone in your network. Follow Shrijato Das for more content like this.
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Content Marketing: What It Is and Why It Matters? Content marketing is a strategic approach focused on creating and distributing valuable content to attract and retain a defined audience. It aims to drive profitable customer actions by offering educ
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Understanding Authority Authority is the power to guide or influence others. It’s about trust, credibility, and leadership. Types of Authority 1. Positional:-Based on your role. Excel, delegate well, and lead with empathy. 2. Expert:-Rooted in sk
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The psychology of authority in marketing explains how consumers tend to trust experts, leaders, or brands that project credibility and power. People are more likely to follow recommendations from authoritative figures or sources because it reduces un
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“Trust the Expert: How Authority Bias Builds Business Credibility and Sale Authority bias is the tendency to trust and follow the opinions of perceived experts or authority figures. In business, this bias is used to build credibility and influence d
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