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Rohith R

Stealth • 1m

How to Beat the Consumer's "Bullshit Radar" Consumers are quick to spot manipulative ads and swipe away. How can you get through this skepticism? Why the Radar Goes Off: Polished, sales-heavy ads are a turn-off. Any sign of manipulation, like pushy "buy now" language, leads to instant disengagement. How to Avoid It: Emotional Content: Ads that evoke humor, joy, or empathy get more attention. Example: True Classic uses humor in TikTok ads, making them feel fun, not salesy. Authenticity: Audiences want real stories, not perfection. Example: Rise.app’s instagram promotes without seeming like an ad by selling emotion. Relatability: Reflect your audience’s values and experiences. Example: Bald AI uses humor to relate to everyday struggles. Takeaway: Skip pushy ads. Focus on emotionally engaging, authentic content that connects with people.

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