Hey I am on Medial • 5m
Avoiding a free trial can protect your app’s perceived value, reduce churn, and optimize resource allocation—especially if you’re not ready to niche down or market aggressively. Instead, consider a paid-first model with a strong value proposition or a freemium approach tailored to your audience. Ernesto’s provocative list challenges conventional wisdom, and the data backs up his skepticism: free trials can fail if they’re not executed with precision. What do you think—does your app have the marketing muscle to make trials work, or should you pivot to a different strategy? I’m curious to hear your take!
Student & Financial ... • 1y
Free Trials vs. Discounts: Which Builds a Better Customer Base? When it comes to growing your business, free trials and discounts are often the go-to strategies. But which one actually works better for building a loyal customer base? Here’s a break
See MoreWill become a inspir... • 6m
“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.
See MoreWill become a inspir... • 6m
“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived
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