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Freedom or Fraud? When Marketing Broke a Taboo: “Torches of Freedom” and Cigarettes Did you know cigarette ads used social engineering long before digital marketing? In the 1920s, smoking by women was widely seen as immoral—linked to taboo and pro

A few years ago, a young professional kept saying, “No one notices my work. I never get the right opportunities.” They worked hard, but their mindset was all about what wasn’t happening. Then one day, a #mentor told them, “Start showing up as if yo

𝗧𝗵𝗶𝘀 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 $𝟬 𝘁𝗼 $𝟯𝟬𝗠 𝗔𝗥𝗥 𝗶𝗻 𝟭𝟮𝟬 𝗗𝗮𝘆𝘀. 𝗪𝗶𝘁𝗵 𝟬 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲. Let me introduce you to 𝐋𝐨𝐯𝐚𝐛𝐥𝐞 A Swedish AI coding startup that might just be 𝐄𝐮𝐫𝐨𝐩𝐞’𝐬 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨

🧲 Push vs Pull — Why CRED Didn’t Chase Customers 🌝 Most startups follow the default playbook: Find a problem → Build a solution → Push it out through marketing, sales, and ads. This is called a push strategy. You identify a pain point and push yo

Why Most Startups Fail Before They Even Start Let’s be real: Startups don’t fail because of bad ideas; they fail because founders skip the basics. It’s like throwing a party but forgetting to send out invitations. Great setup, but no guests! Common

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess

Shame on INDIAN BUSINESS MEDIA, and kudos OLA ELECTRIC! 🙏🙏 Ola Electric and Bhavish just created a brand new playbook on how to legally manipulate stock prices in India. And it’s hiding in PLAIN sight. They launched something called a "Muharat M

Day 5 of The Startup Mafia Series: Inside the Indian Startup Mafia – The Exclusive Circles That Control the Industry Every industry has gatekeepers. People who decide who gets in, who gets funded, and who wins. The Indian startup ecosystem is no di

💼 9 Brutal Truths About Consulting—That No One Tells You Up Front Consulting looks glamorous from the outside—jet-setting, sharp suits, strategic impact. But behind the polished decks and boardroom briefs lies a truth that’s less romantic and more

Founders: Protect your equity. VCs have a playbook for valuation that most founders don’t see. Here's a side-by-side look at how they calculate deals differently from you: 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐢𝐨𝐧 Founder: $3M pre-money → $4M po