Back

The Green Initiative That Quietly Died. 💔 What We Can Learn From Microsoft's "E-tree" Failure. Remember Microsoft's E-tree program? The promise was simple and beautiful: as you used Microsoft Edge or MSN Weather, you'd earn points to grow a virtu

Classic corporate playbook, launch feel-good initiative → minimal promotion → low engagement → "users don't care" → shut it down. Rinse and repeat. At least they got their PR points when they launched it. Mission accomplished, I guess. 🙄