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Zerodha, one of India’s most inspiring startup stories. Back in 2010, Nithin Kamath started Zerodha from his small room with a simple goal: make stock trading affordable and accessible to everyone. At a time when brokerage fees were high and platfor

Okay, let me clarify my mutual fund post a bit some people might be getting confused. When we invest in mutual funds, there are basically two ways it works: 1. You place an order, the money goes to the clearing corporation, which then sends the orde

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Only ~4% of internet users run Linux on their personal devices,...... yet over 96% of the world’s servers operate on Linux or open-source systems.
Zerodha is proudly part of this backbone of the internet. How Open Source Became Zerodha’s Secret Sau

Zerodha, India's largest brokerage firm, has achieved a significant milestone, crossing 1.6 crore users without incurring advertising expenses. Notably, referrals from existing users accounted for approximately 30% of new user acquisitions, undersc

Zerodha’s Marketing Masterclass: Growth Without Ads Zerodha’s success stems from anti-traditional marketing strategies focused on trust, education, and community 1.Zero Ad Spend:Avoided paid ads entirely. Grew organically via word-of-mouth fueled b

Zerodha: The Startup that changed how Indians trade 📈 Back in 2010, stock trading in India was expensive, complicated, and out of reach for most middle-class Indians. Nithin Kamath, who was a trader, experienced these challenges firsthand. Along wi

The best part about building is you keep talking to users and finding answers.

Would You Delete 80% of Your Users to Build a Billion-Dollar Business? In 2011, PayPal had a problem—too many users, but not enough profitable ones. Their solution? They banned accounts that cost more in support than they generated in revenue. The r