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Rohan Saha

Founder - Burn Inves... • 8m

Recently Ankur Warikoo mentioned something that actually feels quite true the younger generation does not really want to use Zerodha anymore In a way it makes sense zerodha platform looks very plain and overly professional It works well no doubt but todays new investors often expect something more vibrant a better looking interface some modern design maybe even a bit of fun. People do sign up on Zerodha but many do not stick around still Zerodha does not seem too worried that’s because from the very beginning their focus has always been on serious traders and long term investors not casual users. Maybe someday they will redesign the app add new features and make things more appealing but even then their real focus will likely remain the same high-value committed users. Sure Groww might have more users and maybe Dhan could even get ahead of Zerodha at some point but for people who are really serious about trading and investing Zerodha will always be their go to platform.

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