CS student | Tech En... • 1d
Pulse candy, manufactured by Dharampal Satyapal (DS) Group, is on track to become a ₹1,000 crore brand within the next two years. Having already surpassed ₹750 crore in sales during FY25, the company is strategically expanding into new product categories, formats, and regional flavors. The brand currently holds a 19% market share in India's hard-boiled candy market, which is valued at approximately ₹4,000 crore.
•
Faad Network • 4m
How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy
See MoreDownload the medial app to read full posts, comements and news.