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Tony

Decoding Business. N... • 27d

Reports are claiming Kriti Sanon’s beauty brand has achieved 5600% growth in FY25. But reality? FY24 revenue was just ₹7 crore. Now they’re saying it’ll be ₹400 crore in FY25 — a ₹393 crore jump in one year. The entire beauty market grows at 25% YoY, so where did this 5600% growth come from? Simple. It’s not growth. It’s a PR-manufactured illusion. Throw random numbers — assume no one will verify. But some of us do. #BizByTony

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