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Shuvodip Ray

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The market size for Classmate notebooks in India is approximately ₹1,500 crore, representing a 25% market share of the total notebook market, which is valued at around ₹6,000 crore. The organized notebook market itself is estimated to be about ₹4,000 crore, with Classmate leading at a 20% share. Overall, the broader stationery market in India is estimated to be around ₹60,000 crores, with significant contributions from school-related products. The use of ozone-treated and chlorine-free paper positively influences consumer perception by aligning with growing environmental concerns. Consumers increasingly prefer products that are eco-friendly and free from harmful chemicals, enhancing the appeal of such paper products. Ozone treatment is recognized for its effectiveness in maintaining quality without harmful residues, which can enhance brand trust and loyalty among environmentally conscious buyers.

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