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Saket Sambhav

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ADJUVA LEGAL® • 2d

DBA Lessons for Founders - Market-Based Instruments (MBIs) Lesson 3: How to Win the MBI Game 🏆 This isn't a threat; it's a strategic opportunity. While legacy companies see new costs, you can see new markets. Here are two ways to win: Play #1: Master Efficiency (The Arbitrage Play) 🧠 From Day 1, you build your business to be insanely resource-efficient. You invest in the best tech, you optimize every process to cut waste and energy use. The Payoff: - Under a Tax: Your cost of production is simply lower than your competitors'. Your product is more profitable. - Under an ETS: Your inefficient competitor is bleeding cash to buy pollution permits. You are logging into the exchange and selling your extra permits to them. Your efficiency becomes a high-margin revenue stream. Play #2: Build the Solution (The "Shovel" Play) 🛠️ When a new regulation creates a massive problem, you build the solution. The Example: A new rule forces all publicly listed companies to accurately measure and report their carbon footprint (this is often the first step before a tax or ETS). You launch a SaaS platform that automates carbon accounting and reporting. You just built the indispensable tool that thousands of businesses now legally need.

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