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Saket Sambhav

ย โ€ขย 

ADJUVA LEGALยฎย โ€ขย 3m

DBA Lessons for Founders - Market-Based Instruments (MBIs) Lesson 3: How to Win the MBI Game ๐Ÿ† This isn't a threat; it's a strategic opportunity. While legacy companies see new costs, you can see new markets. Here are two ways to win: Play #1: Master Efficiency (The Arbitrage Play) ๐Ÿง  From Day 1, you build your business to be insanely resource-efficient. You invest in the best tech, you optimize every process to cut waste and energy use. The Payoff: - Under a Tax: Your cost of production is simply lower than your competitors'. Your product is more profitable. - Under an ETS: Your inefficient competitor is bleeding cash to buy pollution permits. You are logging into the exchange and selling your extra permits to them. Your efficiency becomes a high-margin revenue stream. Play #2: Build the Solution (The "Shovel" Play) ๐Ÿ› ๏ธ When a new regulation creates a massive problem, you build the solution. The Example: A new rule forces all publicly listed companies to accurately measure and report their carbon footprint (this is often the first step before a tax or ETS). You launch a SaaS platform that automates carbon accounting and reporting. You just built the indispensable tool that thousands of businesses now legally need.

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DBA Lessons for Founders - Market-Based Instruments (MBI) Lesson 2: The MBI Playbook (Tax vs. Trade) The government can send you this "invoice" in two main ways. As a founder, you need to know the difference. MBI Type 1: The Carbon Tax (A Price-Ba

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