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Two young entrepreneurs in Bengaluru decide to flip the script on how startups raise money, and they do it with a twist that would make any investor/founder sit up and take notice. Meet Vikas Bardia and Kislay Verma, the brains behind Shoffr - an el

Performance marketing isn’t just about running ads and tracking numbers—it’s about strategy, precision, and understanding what truly moves the needle for a business. The wrong approach? Burning budgets on campaigns that don’t align with business goa

Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveries—it’s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec

Flipkart's plan to acquire Zepto has fallen apart, mainly because Flipkart wanted a majority stake, but Zepto's co-founders weren't willing to give up control. They have big plans for the future and didn't want to let go of the reins just yet. Th

Midweek Momentum: It's Not About More Leads — It's About the Right Ones. Quick check-in from my desk: This week, I’m doubling down on what truly moves the needle — targeted, research-backed lead generation that supports actual growth, not just infl

Want to Make 2025 Your BEST Financial Year? Master This One Skill! 🚀 Hey hustlers! Did you know that companies in India are desperately searching for people with THIS ONE SKILL? And they're willing to pay BIG money for it! 💰 Everyone's fighting

o, this looks really cool, right? The Quick Commerce Boom! - 10-minute deliveries. - 24x growth in 3 years. - Dark stores popping up everywhere. But..... This is the other side which we need to TALK! - Returns Are Bleeding Margins - 30-35% of fas

𝑮𝒐𝒕 𝒕𝒉𝒆 𝒘𝒐𝒏𝒅𝒆𝒓𝒇𝒖𝒍 𝒍𝒆𝒔𝒔𝒐𝒏𝒔 𝒓𝒆𝒍𝒂𝒕𝒆𝒅 𝒕𝒐 𝒓𝒂𝒕𝒊𝒐𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒊𝒔 𝒃𝒐𝒐𝒌 : "Boring Numbers or Money Magnets? The Financial Ratios That Matter" Ever wondered why some companies get all the investor love while other

30 AI Buzzwords Explained for Entrepreneurs 1) Large Language Model (LLM) LLMs are like super-smart computer programs that can understand and do almost anything you ask them using regular language. Think of tools like ChatGPT or Gemini – they're a

The ecosystem for startups has truly arrived. The fact that the startup ecosystem in India is currently the third largest in the world says a lot about how frequently and quickly ideas are turning into businesses here. The goal of this blog series is