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Don't just look at the numbers—understand the math behind them. Business success isn't just about revenue; it's about the intricate patterns and relationships that drive growth. By using a mathematical approach, we can move beyond surface-level metr

Two young entrepreneurs in Bengaluru decide to flip the script on how startups raise money, and they do it with a twist that would make any investor/founder sit up and take notice. Meet Vikas Bardia and Kislay Verma, the brains behind Shoffr - an el

Performance marketing isn’t just about running ads and tracking numbers—it’s about strategy, precision, and understanding what truly moves the needle for a business. The wrong approach? Burning budgets on campaigns that don’t align with business goa

🚀 How We Scaled a Foreign D2C Wellness Brand to $10,000+ Sales at 10 ROAS Most agencies talk about “strategy.” We prefer actual numbers. In the last 30 days, we helped a US-based Massage & Wellness brand go from almost zero sales to: $10,349+ in sa

Have you noticed ads on Zepto, Blinkit, or other quick commerce platforms lately? Quick commerce is no longer just about fast deliveries—it’s quietly becoming a goldmine for advertisers. The Rise of Quick Commerce Ads Zepto's bold move: Zepto rec

Flipkart's plan to acquire Zepto has fallen apart, mainly because Flipkart wanted a majority stake, but Zepto's co-founders weren't willing to give up control. They have big plans for the future and didn't want to let go of the reins just yet. Th

Midweek Momentum: It's Not About More Leads — It's About the Right Ones. Quick check-in from my desk: This week, I’m doubling down on what truly moves the needle — targeted, research-backed lead generation that supports actual growth, not just infl

Want to Make 2025 Your BEST Financial Year? Master This One Skill! 🚀 Hey hustlers! Did you know that companies in India are desperately searching for people with THIS ONE SKILL? And they're willing to pay BIG money for it! 💰 Everyone's fighting

o, this looks really cool, right? The Quick Commerce Boom! - 10-minute deliveries. - 24x growth in 3 years. - Dark stores popping up everywhere. But..... This is the other side which we need to TALK! - Returns Are Bleeding Margins - 30-35% of fas

𝑮𝒐𝒕 𝒕𝒉𝒆 𝒘𝒐𝒏𝒅𝒆𝒓𝒇𝒖𝒍 𝒍𝒆𝒔𝒔𝒐𝒏𝒔 𝒓𝒆𝒍𝒂𝒕𝒆𝒅 𝒕𝒐 𝒓𝒂𝒕𝒊𝒐𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒊𝒔 𝒃𝒐𝒐𝒌 : "Boring Numbers or Money Magnets? The Financial Ratios That Matter" Ever wondered why some companies get all the investor love while other