Flipkart's plan to acquire Zepto has fallen apart, mainly because Flipkart wanted a majority stake, but Zepto's co-founders weren't willing to give up control. They have big plans for the future and didn't want to let go of the reins just yet. The bigger picture here is that e-commerce giants like Flipkart and Amazon are feeling the heat from quick commerce Platforms like Blinkit, Zepto, and Instamart are aggressively eating into their market share. That's why Flipkart launched "Flipkart Minutes" and Amazon pushed for faster one-day delivery-because if they don't adapt, they risk losing customers who now expect everything instantly. Quick commerce isn't just about groceries anymore. They're expanding into categories like electronics and everyday essentials, often offering them at the same price as traditional e-commerce platforms. Now, looking at the numbers, From 2022 to 2023, its GMV shot up by 77%, while regular e-commerce only grew by 14-15%.
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