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So, it was my birthday on the 10th July. Few friends came over, and generally during such meet-ups all my memories would have got lost except for a few videos and pics. It used to be polaroids, then smartphone videos gave us more context. But now,

Case Study: Nubbin – Bridging Memory and Reality Background: In the world of Black Mirror, technology often pushes the boundaries of possibility. One such concept was the Nubbin a brain-implant device created by the fictional company TCKR Systems. T

Highlights of OPEN AI's Spring update. They are introducing GPT-4o and the highlights are ●Memory and Context The model now includes a "Memory" feature that recalls previous interactions and context, resulting in a more consistent and tailored use

Churn Rate Explained Suppose you open a gym called "The Rajat Dalal GYM " in January. First month, 100 log aaye, sab full josh me "New Year, New Me!" But February hits. 40 people disappear. Some realized Netflix & Chill > workout, some got busy, an

Just look into Dream11's succes👇 An $8 billion 💵 Empire .Founded in 2008 by Harsh Jain and Bhavit Sheth. It was the first company in India to introduce fantasy sports. In 2021, Dream11's parent company, Dream Sports raised $840😳 million😳 in a fu

I hope this does not end up as another startup FRAUD 🙏🙏 Some context first 👇 .. Karan Bajaj, who founded and sold WhiteHat Jr to Byju’s for a whopping $300mn at a prime valuation, is now building a new venture in the cancer care space. Called

Boult's ₹700 Cr. earbuds empire 🎧 Boult pulls in ₹700 Cr. in annual revenue and is the 2nd largest player in India’s wearables stereo market after Boat. The interesting part? Boult started in 2017 and built all of this in an insanely competitive ma

Everybody in this content era keeps on saying, "Storytelling is vital", "Storytelling is the only hook you need", blah blah blah... But no body tells you how to do proper storytelling for your content. For my clients I usually suggest SCARS Frame

𝗧𝗼𝗱𝗮𝘆 𝗜 𝗴𝗼𝘁 𝟮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗲𝗲 (𝘁𝗿𝗮𝘃𝗲𝗹 𝗽𝗼𝘂𝗰𝗵 + 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻) 𝗮𝗹𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝟯 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝗺𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! How does it help in the marketing? Let's check it out. 1. Promotional Market