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Most "viral" apps didn’t go viral because of the product. They went viral because of how they spread. It’s not about building something 10x better. It’s about creating a 10x distribution engine. Influencers spark the wave. Faceless accounts

If you’re building something, don’t wait for the “perfect launch.” No ads, no fancy design — I just shared a working demo. 48h later, people from 50+ countries were using it. don’t chase perfection. Just make it usable and post it.

I didn’t expect a sci-fi show about kids, monsters, and the 80s to teach me a business lesson. But Stranger Things did. Season after season, people didn’t just watch it. They waited for it. They talked about it. They marketed it for free. And that

How 3 cousins from Punjab turned a ₹10 desi drink into a ₹300 Cr empire 💥" In 2017, 3 cousins from Fatehgarh, Punjab sat down with a goal: 🗣️ “Let’s make India drink its own taste again.” While MNCs pushed sugary colas, they bottled up: Zeera

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Tinder didn’t grow with ads. It grew with parties 🔥 🎉 🥳 When Tinder launched in 2012, nobody cared. Dating apps weren’t cool yet. People felt awkward about being seen on one. Tinder needed users. Lots of them. Fast. So, what did they do? They

🚀 Hey Brand Owners! Get your store discovered on Braxcy — India’s first e-commerce explorer app where users scroll, explore & shop from hidden gems like yours. No ads. No noise. Just pure discovery. Join now and be seen by shoppers who are looking

💥 Kunal Shah – The Rebel Who Built CRED 💥 Dropped out of MBA. Never coded. Never followed rules. Yet built FreeCharge (sold to Snapdeal for $400M) and then CRED (valued at $6B+). While everyone thought loyalty programs were dead, he created CRED—

33 VCs said no. Twitter called them a copy-paste brand. But Mokobara stayed focused—on product, on brand, and on belief. I recently watched “The BarberShop with Shantanu”, the founders and Sauce.vc’s Manu Chandra shared the story behind the noise.