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Samarth Sutrave
@imer • 3d
I didn’t expect a sci-fi show about kids, monsters, and the 80s to teach me a business lesson. But Stranger Things did. Season after season, people didn’t just watch it. They waited for it. They talked about it. They marketed it for free. And that’s when it hit me. Netflix didn’t build a show. They built a world. Most businesses sell products. Stranger Things sold emotion. Nostalgia for the 80s. Characters that felt like friends. A story slow enough to build attachment, fast enough to keep you hooked. They never rushed seasons. That’s rare in business. Today, most brands want: 👉Faster launches 👉Quicker revenue 👉Instant virality Stranger Things chose the opposite: 👉Patience 👉Depth 👉Long-term loyalty when people love a story, they don’t need ads. They become the ads. It reminded me of something simple: The strongest businesses don’t chase attention. They earn attachment. Still learning this myself. Still building. Still far from perfect.
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