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Nawal

Entrepreneur | Build... • 1m

Tinder didn’t grow with ads. It grew with parties 🔥 🎉 🥳 When Tinder launched in 2012, nobody cared. Dating apps weren’t cool yet. People felt awkward about being seen on one. Tinder needed users. Lots of them. Fast. So, what did they do? They threw a party. But with one genius twist: Entry was free — but only if you showed the Tinder app at the door. No app? No entry. That party was hosted at USC. Then SMU. Then other colleges. Each time, they repeated the formula: Hype → Party → App downloads. By the end of the first few weeks, thousands of college students had Tinder on their phones. That’s how Tinder went viral. No big ads. No influencer campaigns. Just pure understanding of human psychology. Want to launch a dating app? Don’t run ads. Throw a party where everyone swipes first. Big lesson for founders: Marketing doesn’t always look like “marketing.” Sometimes, it looks like creating FOMO. Or throwing the right party.

3 replies14 likes

Replies (3)

LIKHITH
•

Medial • 1m

Clever !

0 replies1 like

Anonymous 1

Hey I am on Medial • 1m

Oof 🔥 goes with their brand image

1 replies1 like

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Dating App without Subscription Model And For Revenue We Will Use Ads . Will it Work??

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Shorts & Simple dating app no bakwas Try once :-

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AKSHAT VARAHAGIRI

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I don't understand what is the concept to dating apps like Bumble, tinder as many people And paying To these app for date but these apps are turned into gambling app bactually they make u pay money but indirectly these apps turned in scamming people

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https://medial.app/post/6751d5242b4f0cd602cb0fc4 hi let's build a dating app I know that there are many apps available in market like tinder, bumble etc... these apps are cool but too expensive for users especially users in India. so let's build

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Tinder! By just listening the name, most of the youth hearths starts running in hope Find out how this dating app successful in making up relationship And findout about how this company generating revenue and detailed view of the company https:/

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