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Nawal

Entrepreneur | Build... • 2m

Tinder didn’t grow with ads. It grew with parties 🔥 🎉 🥳 When Tinder launched in 2012, nobody cared. Dating apps weren’t cool yet. People felt awkward about being seen on one. Tinder needed users. Lots of them. Fast. So, what did they do? They threw a party. But with one genius twist: Entry was free — but only if you showed the Tinder app at the door. No app? No entry. That party was hosted at USC. Then SMU. Then other colleges. Each time, they repeated the formula: Hype → Party → App downloads. By the end of the first few weeks, thousands of college students had Tinder on their phones. That’s how Tinder went viral. No big ads. No influencer campaigns. Just pure understanding of human psychology. Want to launch a dating app? Don’t run ads. Throw a party where everyone swipes first. Big lesson for founders: Marketing doesn’t always look like “marketing.” Sometimes, it looks like creating FOMO. Or throwing the right party.

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Dating App without Subscription Model And For Revenue We Will Use Ads . Will it Work??

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