🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Nawal

Hope , I can Help yo... • 3d

Tinder didn’t grow with ads. It grew with parties 🔥 🎉 🥳 When Tinder launched in 2012, nobody cared. Dating apps weren’t cool yet. People felt awkward about being seen on one. Tinder needed users. Lots of them. Fast. So, what did they do? They threw a party. But with one genius twist: Entry was free — but only if you showed the Tinder app at the door. No app? No entry. That party was hosted at USC. Then SMU. Then other colleges. Each time, they repeated the formula: Hype → Party → App downloads. By the end of the first few weeks, thousands of college students had Tinder on their phones. That’s how Tinder went viral. No big ads. No influencer campaigns. Just pure understanding of human psychology. Want to launch a dating app? Don’t run ads. Throw a party where everyone swipes first. Big lesson for founders: Marketing doesn’t always look like “marketing.” Sometimes, it looks like creating FOMO. Or throwing the right party.

3 replies12 likes
Replies (3)

More like this

Recommendations from Medial

Image Description
Image Description

Vishu Bheda

 • 

Medial • 3m

Tinder’s $42 Billion Party Hack: The Genius Trick That Started It All! Tinder, one of the biggest dating apps today, started small. Back in 2012, it was just an idea called "Matchbox," created by students at USC. They needed a way to make it pop

See More
6 replies13 likes
5
Anonymous
Image Description
Image Description

Anonymous

Hey I am on Medial • 1y

Shorts & Simple dating app no bakwas Try once :-

3 replies
Image Description

Raja Kumar

..... • 1m

Dating App without Subscription Model And For Revenue We Will Use Ads . Will it Work??

1 replies5 likes

Abhishek Jain

 • 

Triomics • 4m

Day 2 of 25 DAYS OF PRODUCT WITH ABHISHEK Tinder - No more just a boring Dating platform... Today, let’s talk about retention and churn rates on dating platforms, specifically Tinder. Did you know Tinder’s retention graph flattens around day 15? Her

See More
0 replies4 likes
1
Image Description
Image Description

AKSHAT VARAHAGIRI

Entrepreneur | ui&ux... • 10m

I don't understand what is the concept to dating apps like Bumble, tinder as many people And paying To these app for date but these apps are turned into gambling app bactually they make u pay money but indirectly these apps turned in scamming people

See More
18 replies4 likes
Image Description
Image Description

Bharath Varma

Finding || Investiga... • 11m

❗Swiped Right on Love? The Story of Tinder Tinder(Ep-1) Ever wonder how Tinder, the app that started e-dating, came about? It wasn't a team of love gurus, but a group of young, tech-team from Los Angeles! The Spark of an Idea: A college student a

See More
4 replies12 likes
1
Image Description

Raunak RK

Hey I am on Medial • 4m

https://medial.app/post/6751d5242b4f0cd602cb0fc4 hi let's build a dating app I know that there are many apps available in market like tinder, bumble etc... these apps are cool but too expensive for users especially users in India. so let's build

See More
1 replies1 like

Only Business

Creative • 8m

Tinder! By just listening the name, most of the youth hearths starts running in hope Find out how this dating app successful in making up relationship And findout about how this company generating revenue and detailed view of the company https:/

See More
0 replies5 likes
Anonymous
Image Description
Image Description

Anonymous

Hey I am on Medial • 4m

why are there no ads on this app? how does this app makes money

6 replies5 likes
Image Description
Image Description

ArNi

Starting the journey • 3m

Hi All! We are planning to create an application offering safe dating space for Indian users. At the core of the idea we are developing a different algorithm for match recommendations to the users and simultaneously solve the problems of 1. Scams /

See More
5 replies6 likes

Download the medial app to read full posts, comements and news.