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Nawal

Entrepreneur | Build... • 24d

Tinder didn’t grow with ads. It grew with parties 🔥 🎉 🥳 When Tinder launched in 2012, nobody cared. Dating apps weren’t cool yet. People felt awkward about being seen on one. Tinder needed users. Lots of them. Fast. So, what did they do? They threw a party. But with one genius twist: Entry was free — but only if you showed the Tinder app at the door. No app? No entry. That party was hosted at USC. Then SMU. Then other colleges. Each time, they repeated the formula: Hype → Party → App downloads. By the end of the first few weeks, thousands of college students had Tinder on their phones. That’s how Tinder went viral. No big ads. No influencer campaigns. Just pure understanding of human psychology. Want to launch a dating app? Don’t run ads. Throw a party where everyone swipes first. Big lesson for founders: Marketing doesn’t always look like “marketing.” Sometimes, it looks like creating FOMO. Or throwing the right party.

3 replies13 likes

Replies (3)

LIKHITH
•

Medial • 24d

Clever !

0 replies1 like

Anonymous 1

Hey I am on Medial • 24d

Oof 🔥 goes with their brand image

1 replies1 like

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Tinder’s $42 Billion Party Hack: The Genius Trick That Started It All! Tinder, one of the biggest dating apps today, started small. Back in 2012, it was just an idea called "Matchbox," created by students at USC. They needed a way to make it pop

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Raja Kumar

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Dating App without Subscription Model And For Revenue We Will Use Ads . Will it Work??

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Anonymous

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Shorts & Simple dating app no bakwas Try once :-

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AKSHAT VARAHAGIRI

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I don't understand what is the concept to dating apps like Bumble, tinder as many people And paying To these app for date but these apps are turned into gambling app bactually they make u pay money but indirectly these apps turned in scamming people

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Raunak RK

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https://medial.app/post/6751d5242b4f0cd602cb0fc4 hi let's build a dating app I know that there are many apps available in market like tinder, bumble etc... these apps are cool but too expensive for users especially users in India. so let's build

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Only Business

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Tinder! By just listening the name, most of the youth hearths starts running in hope Find out how this dating app successful in making up relationship And findout about how this company generating revenue and detailed view of the company https:/

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Anonymous

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why are there no ads on this app? how does this app makes money

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What happens on the internet in a single day: Emails sent: 333 billion Texts sent: 24 billion Google searches: 8.5 billion Facebook posts: 2.5 billion Tinder swipes: 1.6 billion Hours streamed: 1.4 billion X posts: 500 million Zoom meeting hou