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Abhishek Jain

ย โ€ขย 

Triomicsย โ€ขย 4m

Day 2 of 25 DAYS OF PRODUCT WITH ABHISHEK Tinder - No more just a boring Dating platform... Today, letโ€™s talk about retention and churn rates on dating platforms, specifically Tinder. Did you know Tinderโ€™s retention graph flattens around day 15? Here are some key reasons why: - Lack of Matches & Poor Match Quality: Few matches or incompatible matches lead to discouragement and unengaging conversations. - Ghosting, Rejection & Superficial Interactions: Users face negative experiences from being ignored or unmatched, creating shallow, appearance-based interactions. - Tinder Paradox & Mismatched Intentions: Too many choices and conflicting dating goals cause decision fatigue and dissatisfaction. If Tinder does well to match users then they will lose 2 users simultaneously. My proposal? Let's drive engagement with interactive events and gamified dating experiences that encourage dynamic connectionsโ€”shifting Tinder from a "boring text chat app" to a โ€œdynamic connection appโ€ that fosters meaningful, non-appearance-based interactions. For couples, we could also introduce social pairing features to connect with similar Tinder couples, creating a space for fun, engagement, and real-world connections.

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