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Abhishek Jain
•
Triomics • 3m
Day 2 of 25 DAYS OF PRODUCT WITH ABHISHEK Tinder - No more just a boring Dating platform... Today, let’s talk about retention and churn rates on dating platforms, specifically Tinder. Did you know Tinder’s retention graph flattens around day 15? Here are some key reasons why: - Lack of Matches & Poor Match Quality: Few matches or incompatible matches lead to discouragement and unengaging conversations. - Ghosting, Rejection & Superficial Interactions: Users face negative experiences from being ignored or unmatched, creating shallow, appearance-based interactions. - Tinder Paradox & Mismatched Intentions: Too many choices and conflicting dating goals cause decision fatigue and dissatisfaction. If Tinder does well to match users then they will lose 2 users simultaneously. My proposal? Let's drive engagement with interactive events and gamified dating experiences that encourage dynamic connections—shifting Tinder from a "boring text chat app" to a “dynamic connection app” that fosters meaningful, non-appearance-based interactions. For couples, we could also introduce social pairing features to connect with similar Tinder couples, creating a space for fun, engagement, and real-world connections.
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