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Vishu Bheda
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Medial • 5h
Tinder’s $42 Billion Party Hack: The Genius Trick That Started It All! Tinder, one of the biggest dating apps today, started small. Back in 2012, it was just an idea called "Matchbox," created by students at USC. They needed a way to make it popular, and their plan worked so well that they gained 15,000 users in just one week! Here’s what they did: 1. Started with Sororities: The Tinder team visited college sororities (women’s groups) and asked them to use the app to host fun parties. To attend these parties, students had to download the Tinder app first. This made it exciting and exclusive. 2. Got Fraternities On Board: Next, they went to the fraternities (men’s groups) and said, “Check out all these cool girls using the app!” The fraternities quickly joined in because they didn’t want to miss out. This clever plan made Tinder the talk of the campus. Students downloaded the app to join the fun, and the word spread fast. Once Tinder was a hit at colleges, they started targeting celebrities and influencers to grow even more—without spending big on ads. Tinder’s success shows how focusing on a specific group can help a startup grow quickly! Follow me for more such amazing content!
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