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Shrinivas Pawar

. • 21h

🥣 From sleeping on railway station floors to building a ₹500 CR FMCG brand In 2010, Vivek couldn’t afford a ₹500 hotel room. He slept on railway platforms while pitching his product to kirana stores. Today, his brand Happilo clocks ₹500+ crore in revenue. 👇 A thread

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Samanth Shetty

Building Sculpt Nest... • 21h

bro bro it's not twitter, post it on one post 🥲🥲

1 replies1 like

Samanth Shetty

Building Sculpt Nest... • 21h

Even my struggle story is ready but not yet successfully so I'll just keep it for myself 🤧, spoiler :- currently sleeping in footpath took smartphone of a fellow pedestrian I'll give it back. Bye guy's good night

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Shrinivas Pawar

. • 21h

1. The Rock Bottom Vivek Pahwa was running a B2B dry fruit export business. But when 2008 recession hit, he lost everything. No savings. No investors. Just stock lying in godowns. He was 27, and broke.

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Shrinivas Pawar

. • 21h

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Shrinivas Pawar

. • 21h

2. Starting From ₹5,000 In 2010, with just ₹5,000 borrowed from family, he launched Happilo. His idea? > Bring dry fruits and nuts to Indian consumers in branded, hygienic packaging. Everyone said: “Dry fruits? That’s a Diwali gift item, not daily food.” But he saw the shift — Indians were getting health conscious.

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Shrinivas Pawar

. • 21h

3. The Struggle Phase He traveled across cities to convince kirana shops. No fancy hotels. No taxis. > Slept on train floors Skipped meals Got rejected hundreds of times Sometimes, he'd wait outside stores for hours just to get 2 minutes with the shop owner.

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Shrinivas Pawar

. • 21h

4. Small Wins Compound He slowly built trust: • Designed his own packaging • Took distributor feedback seriously • Focused on freshness, taste, and quality From ₹5k sales → ₹50k/month → ₹5 lakh/month By 2015, Happilo was quietly gaining loyal customers

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Shrinivas Pawar

. • 21h

5. Big Break: E-commerce Boom When Flipkart, Amazon, BigBasket exploded, Happilo jumped on. Healthy snacking + online delivery = Perfect match > Happilo became the #1 online dry fruit brand in India.

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Shrinivas Pawar

. • 21h

6. Today’s Numbers 💰 Revenue (FY23): ₹500+ crore 🏭 3 manufacturing facilities 🧃 Added nut butters, protein mixes, keto snacks 💸 Funded by Motilal Oswal PE 🌍 Selling across India, UAE, Southeast Asia

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Shrinivas Pawar

. • 21h

7. The Grit Lesson Vivek didn’t have VC money. He didn’t trend on Twitter. He didn’t “build in public.” He just… built. Day by day. Train by train. Store by store. Success wasn’t overnight — it was earned by hand.

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Shrinivas Pawar

. • 21h

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Shrinivas Pawar

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