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𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗹𝗼𝘃𝗲 𝗔𝗽𝗽𝗹𝗲. But you can’t ignore how insanely good they are at design. Everything they touch feels premium— From iPhones to their websites to their headquarters. 𝗪𝗵𝘆? Because they obsess over simplicity. C

Don't lie. Push notifications make you excited, insecure, hesitant, and frustrated. They keep you glued to your phone. But do you know how they came into existence? Here's the story: While working as the Director of Design for Danger, the forerunn

In the early startup days, design was scrappy. Founders hacked pitch decks on PowerPoint, stretched clipart, and prayed it looked presentable. Then came Photoshop. Powerful, but heavy. Startups needed designers, and speed was lost. Then came Canva

"Don’t Settle for cheaper plastic" Marketing Face off #2 Apple vs Samsung The advertisement came from Samsung that directly compares their Galaxy S3 with iPhone soon after the verdict in the patent case went in favor of Apple. Samsung in the ad

Stop designing logos blind. Most logos don’t fail because they look bad. They fail because there’s no strategy behind them. This post gives you 3 questions to ask before you open your design software so your logo actually means something. Save thi

Steve Jobs's resignation letter to Apple On August 24, 2011, Jobs announced his resignation as Apple’s CEO, writing to the board, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I

🚨 macOS 26 = macOS Tahoe Ahead of WWDC2025, leaks suggest Apple's next macOS will be named Tahoe, inspired by Lake Tahoe's clarity. Expect a sleek, translucent UI overhaul reflecting the lake's serene aesthetics. 🔍 Why 'Tahoe'? Lake Tahoe is re

Apple spent millions designing their packaging. Other Tech Giants laughed at them. But this "dumb" decision is now studied in Marketing classes all over the world. Here's how and why they did it: In 1997, Steve Jobs returned to a struggling Apple

Sony invented the future. But others built empires from their ideas. From music to cameras to smartphones — Sony built the tech. Others scaled it. Others took the market. This is how Sony changed the world — and got left behind. Sony created the f