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Zepto just became one of India’s fastest unicorns. Here’s the real lesson: they didn’t win by being the first in quick commerce — they won by being the fastest at execution. 💡 Founders: Don’t obsess over ‘new ideas.’ Obsess over speed + execution.”

If you’re running ads & not testing at least 5 creatives per week, you’re not scaling — you’re guessing. Markets shift. Attention shifts. Platforms shift. But winners? They adapt faster than the algorithm. Obsess over creative testing. That’s wher

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝘁𝗲𝗮𝗺, 𝗩𝗖 𝗰𝗮𝘀𝗵, 𝗼𝗿 𝗮 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗰𝗼𝗱𝗶𝗻𝗴 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. Now? One person + a weekend + no-code tools = real money while you sleep. Someone just built an AI tool us

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗥𝗲𝗶𝗱 𝗛𝗼𝗳𝗳𝗺𝗮𝗻 𝗼𝗻 𝗪𝗵𝘆 𝗙𝗮𝗶𝗹𝗶𝗻𝗴 𝗘𝗮𝗿𝗹𝘆 𝗖𝗼𝘂𝗹𝗱 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂 𝗮 𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲 Most people think if their first startup fails, they’ve failed. But that’s not true. Even 𝗥𝗲𝗶𝗱 �

"𝗛𝗼𝘄 𝗔𝗶𝗿𝗯𝗻𝗯 𝗦𝘂𝗿𝘃𝗶𝘃𝗲𝗱 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗶𝗻 𝟮𝟬𝟬𝟴—𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗦𝗵𝗼𝘂𝗹𝗱 𝗟𝗲𝗮𝗿𝗻" In 2008, Airbnb was failing. They had: → $𝟬 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 → 𝗠𝗮𝘅𝗲𝗱-𝗼𝘂𝘁 𝗰𝗿𝗲𝗱𝗶𝘁 𝗰𝗮𝗿𝗱𝘀

𝗗𝗮𝗿𝘄𝗶𝗻 𝘀𝗮𝗶𝗱: “𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝘄𝗵𝗼 𝘀𝘂𝗿𝘃𝗶𝘃𝗲. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝗮𝗱𝗮𝗽𝘁.” That’s Microsoft. Let’s be honest — Microsoft isn’t known for wild innovation. They often show up late. But still wi

𝗧𝗵𝗲 𝘄𝗼𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗮𝘀 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿? 𝐁𝐞𝐢𝐧𝐠 𝐝𝐞𝐬𝐩𝐞𝐫𝐚𝐭𝐞. Desperate for money. Desperate for customers. Desperate for fame. Desperate for validation. The more you chase these things, the more they run a

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝐓𝐡𝐞𝐲 𝐬𝐞𝐥𝐥 𝐡𝐚𝐛𝐢𝐭𝐬. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁: In India — → Selling a product is easy. → Becoming a habit is hard. But th

𝗔𝗹𝗲𝘅 𝗞𝗮𝗿𝗽, 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗣𝗮𝗹𝗮𝗻𝘁𝗶𝗿, 𝗼𝗻 𝗪𝗵𝘆 𝗟𝗶𝗸𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗧𝗿𝗮𝗽 Most people think success comes from being liked. Businesses and leaders avoid conflict, believing it makes things easier. But this o

I started my social media agency alone. From designing logos to editing reels to running ads I did it all myself. Then I hired a team. But quality started dropping. That’s when I realized... Most creators & coaches struggle with this too. They w