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A Sneaky Dark Pattern played By Q Commerce that you may have not noticed ‼️ Have you ever asked a local vegetable and fruit vendor to give 350g of anything? No That doesn't make sense. Either go for 250g or 500g. But the quick Commerce industry is

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

Amazon's Profit Playbook We all love Amazon's deals, but how do they make money beyond discounts? 1. Matchmaker Fees: Amazon isn't a giant store - they connect brands with you, like a shopping mall. For each sale, they take a commission, fee for

How to Succeed in a Competitive Market? Are you someone who has a great idea but worried about big giants in the market? Success is still within reach. Take Namma Yatri as an example. Launched in November 2022 in Bengaluru, Namma Yatri reshaped rid

𝗭𝗲𝗽𝘁𝗼’𝘀 𝗥𝗲𝗮𝗹 𝗚𝗮𝗺𝗲 𝗜𝘀𝗻’𝘁 𝗚𝗿𝗼𝗰𝗲𝗿𝗶𝗲𝘀 — 𝗜𝘁’𝘀 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 (𝗮𝗻𝗱 𝗡𝗼 𝗢𝗻𝗲 𝗡𝗼𝘁𝗶𝗰𝗲𝗱) Most people think Zepto is in the grocery business. But in reality? They’re building one of India’s most 𝐩𝐨𝐰𝐞𝐫𝐟�