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Vishnu kumaran
Design guide for you... • 12d
How to Succeed in a Competitive Market? Are you someone who has a great idea but worried about big giants in the market? Success is still within reach. Take Namma Yatri as an example. Launched in November 2022 in Bengaluru, Namma Yatri reshaped ride-hailing by eliminating hefty commissions. While Ola and Uber charge 20-30% per ride, Namma Yatri introduced a ₹25 daily subscription for auto drivers. The result? Drivers keep nearly all their earnings, fares drop ₹10-20, and by mid-2024, the platform had 47 million rides and ₹350 crore in driver earnings. What can founders learn from its success? • Rethink the Business Model – Instead of commissions, a fixed subscription ensured better earnings for drivers and lower costs for riders. • Start Small, Scale Strategically – It mastered Bengaluru before expanding to Delhi and Chennai. • Solve Real Problems – Instant payouts and higher earnings won over 35,000 drivers in weeks. • Make Competitors React – In 2024, Ola and Uber introduced subscriptions, proving that innovation forces change. Namma Yatri hasn’t overtaken the giants yet, but it’s changing the game with smart strategy. The lesson? Don’t just compete create a new playbook.
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