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Sayan Ghosh
Stealth • 2m
The wrath of the underdogs: You better dare to dream! Namma Yatri and Rapido’s rise against the Ola-Uber duopoly A new narrative is unfolding in the urban mobility. Namma Yatri and Rapido, once considered underdogs, are now carving out their own space in a market dominated by giants like Ola and Uber. It is a classic tale of David and Goliath, but with a modern twist. Where Ola and Uber have struggled with driver shortages post-pandemic, continuous customer dissatisfaction and high commission rates, Namma Yatri has emerged with a compelling proposition: no commission. This driver-centric approach has not only empowered auto drivers and now cab drivers in Bengaluru but also resonated with customers looking for fair and transparent services. Rapido, too, has capitalized on the inefficiencies of the established players, offering nimble and efficient alternatives that cater to the evolving needs of urban commuters. This shift in the urban transport landscape is a testament to the fact that there is always room for innovation, even against the most formidable opponents. It is a reminder that the spirit of entrepreneurship thrives on the courage to challenge the status quo. To all the founders out there, let this be a clarion call to dare to dream. No matter the size of your competition, remember that every Goliath has its weak points, and every David has his sling. It is not just about disrupting the market but it is about redefining it. So, take inspiration from Namma Yatri and Rapido. Forge your path, focus on what truly matters, and let your vision drive you forward. Because in the end, it is not the size of the dog in the fight, but the size of the fight in the dog. PS: In the picture, I shared the amount of analytics that Namma Yatri shares openly on its platform. I am also on X: www.x.com/SayanVC and LinkedIn: www.linkedin.com/in/sayanvc/ #FounderLife #Entrepreneurship #Startup #VentureCapital #Founders #Investments
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