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Sarun George Sunny
The Way I See Itย โขย 10m
Namma Yatri: Disrupting the Ride-Hailing Industry by Empowering Drivers and Setting a New Standard for Transparency Launched in 2022, Namma Yatri has transformed the ride-hailing industry by prioritizing drivers instead of imposing high commissions. While competitors like Ola and Uber take 20-30% of driversโ earnings, Namma Yatri introduced a commission-free model that offers flexible pricing plansโeither a Rs.25 daily subscription for unlimited rides or Rs.3.5 per ride after 10 trips. This driver-first approach allowed Namma Yatri to capture an impressive 25% market share within just two years. The company keeps costs low by maintaining a lean tech team, switching to Open Street Maps to reduce API expenses, and leveraging public digital infrastructure. Consequently, they charge drivers only 1.66%-2.33% of their daily income. By utilizing the open-source Beckn Protocol, Namma Yatri ensures complete transparency, eliminating hidden fees and fostering trust among drivers and passengers
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