Uber Just Admitted Defeat to Indian Startups! Here’s what has happened (if you have not read it before!) Uber, the global rideshare titan, just made a pivot in India and now instead of taking commissions for auto-rickshaw rides will now let drivers set their own fares! This is a surrender to homegrown startups like Namma Yatri and how markets behave in hashtag#Bharat! How a 2-Year-Old Startup Beat a $100B Giant: Namma Yatri, built on India’s open-source Beckn Protocol (part of our Digital Public Infrastructure), flipped Uber’s business strategy: - No Commissions: Drivers pay ₹25/day for unlimited rides. - Cash-First: 90% of India’s auto rides are cash-driven – Uber’s app-first model ignored this. - Decentralized Power: No algorithm surge pricing. Drivers and riders negotiate directly. Result? 1.3M drivers joined Namma Yatri in 18 months, while Uber’s auto division bled market share. And while CXOs are never going to use "auto", here is why it matter to them as well ! -It signals a bigger trend: India’s DPI-driven startups are out-innovating Silicon Valley. - ONDC (Open Network for Digital Commerce) is doing to Amazon what Namma Yatri did to Uber. - UPI made Visa/Mastercard irrelevant. Now, Beckn is dismantling platform monopolies in logistics, healthcare, and more. - 3 Lessons for Entrepreneurs 1. Solve for hashtag#Bharat, Not Silicon Valley: 2. Leverage DPI, Don’t Fight It: 3. Empower, Don’t Exploit, the Gig Workforce: The bottom line? India’s startup ecosystem is no longer “copy-paste.” We’re inventing playbooks the world will copy. Agree? Disagree? Let’s debate in the comments. 👇 hashtag#DPI hashtag#StartupIndia hashtag#GigEconomy hashtag#Innovation
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