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The biggest winner of IPL isn't Chennai Super Kings or Mumbai Indians but Royal Challengers Bangalore, but how's RCB the biggest winner when they haven't even won the cup in the last 16 years? Royal Challengers Bangalore has done one thing well t

🎯 What is the Ad-Supported Revenue Model? 🎯 In an ad-supported revenue model, businesses offer products or services for free (or at a low cost) while earning revenue by displaying advertisements to their users. How it works: 1️⃣ You attract a lar

Why Your Visuals Should Speak First: The Secret to Scroll-Stopping Ads Images First: The Secret to Captivating Attention Let’s face it—getting an image approved for your Facebook ads feels like an uphill battle. Why? Beyond the obvious restrictio

9/10 AI companies use the "⭐" icon? Look around, almost every AI-powered feature has a star icon attached to it. But why? It’s not just a random choice. It’s branding psychology at play. Let’s break it down: 1. Stars symbolize excellence & trust T

Riya, founder, sought storytelling advice from consultant Vikram. He stressed connecting emotionally. He admitted the disconnect: consultants focus on ideal emotional pitches, but audiences vary – investors want ROI, customers transformation. He offe

A founder I worked with raised ₹75L - without a pitch deck. He had no deck. No fancy metrics. Just a strong story, sharp clarity, and 1 powerful narrative email. Here’s what worked: 1. He knew his “why” cold - personal, specific, relevant 2. His M

Whoever wrote this ad clearly missed the mark—it’s one of the worst copywriting attempts I’ve seen. 1/ It’s obvious they don’t understand what Shark Tank is or how it works. 2/ There are no “winners” on Shark Tank; it’s about profits and deals. 3/ A

“Test. Learn. Win: How A/B Testing Sharpens Every Marketing Move” A/B testing is a digital marketer’s secret weapon to find what truly works. You show two versions (A and B) of an ad, landing page, or email—each with one small difference, like a hea

"There will be low cost space flights by 2030" "RCB will win the trophy in the next decade" "India is likely to become a super power in 2030" "If you're 23-25 you will get married in the next 3 years" . . . The list goes on these are vauge predictio

Every pitch deck is just a tool to answer two questions: Will this investment generate outsized returns? Can this team actually execute at scale? That’s it. If your deck answers these clearly, you're ahead of 90% of founders. So, how do you answe