Entrepreneurย โขย 7m
Why Your Visuals Should Speak First: The Secret to Scroll-Stopping Ads Images First: The Secret to Captivating Attention Letโs face itโgetting an image approved for your Facebook ads feels like an uphill battle. Why? Beyond the obvious restrictions (prohibited content and sensitive topics), thereโs a whole list of โno-go zonesโ you might not even think about: intellectual property, anything remotely violent or suggestive, and even specific product categories like dating or supplements. Oh, and letโs not forget the infamous 20% text rule that limits how many words you can use in your ad. This leaves you wonderingโhow do you create an image that grabs attention in milliseconds while dodging all these obstacles? Hereโs the trick: rewind and learn from the classics. David Ogilvy once said: > โMost readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesnโt work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.โ Translation? Positioning is everything. Start with an attention-grabbing image, because thatโs where eyes naturally go first. Then, place the headline immediately after to give the image context. Together, they should tell a cohesive story that flows effortlessly. Letโs take an example: Imagine a Facebook ad showing a stylish person in bold, vibrant clothing. The image catches your attention instantly. The headline then explains why this look mattersโmaybe itโs for a new sustainable fashion line or a seasonal sale. Suddenly, the connection clicks, and your audience is hooked. Even simple products can shine with this formula. A bold image, paired with a sharp headline, creates a visual narrative that stops the scroll and drives interest. The takeaway? Images first, headlines second. Let the visuals do the heavy lifting, but use your words wisely to tie everything together. Master this flow, and youโll create ads that not only grab attention but leave a lasting impression.
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When you see a new brand, whatโs the first thing that grabs your attention? Vote & Comment your thoughts! ๐ Letโs see what matters the most to YOU! ๐ ๐ฉ Need branding, packaging, or advertising that makes an impact? Letโs connect! #Branding #Lo
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๐ง AI Scam Alert: Contractor Uses ChatGPT to Forge Road Construction Evidence The contractor took a photograph of an unpaved, uneven road and used AI tools to transform it into an image depicting a fully constructed CC road, complete with white mark
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This photograph is black and white, with only the lines on it being colored. Our perception system requires very little to construct a full-color image. The same principle applies to detailsโour eyes only see a small, focused area in detail, while th
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We proudly provide an AP first-copy watch that looks close to the original. There is attention in every little detail, from polished stainless steel to flawless craftsmanship in the dials of the watches; they are fit for quality as well as style. Aff
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I'm excited to share my first article on the publisher of "Readers Club"! Read โUnfiltered Journeys: Passion, Tech, and the Real Stories Behind the Digital Ageโ by Kalash Vasaniya on Medium: https://medium.com/readers-club/unfiltered-journeys-passio
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