Post on Medial

Why Your Visuals Should Speak First: The Secret to Scroll-Stopping Ads Images First: The Secret to Captivating Attention Let’s face it—getting an image approved for your Facebook ads feels like an uphill battle. Why? Beyond the obvious restrictions (prohibited content and sensitive topics), there’s a whole list of “no-go zones” you might not even think about: intellectual property, anything remotely violent or suggestive, and even specific product categories like dating or supplements. Oh, and let’s not forget the infamous 20% text rule that limits how many words you can use in your ad. This leaves you wondering—how do you create an image that grabs attention in milliseconds while dodging all these obstacles? Here’s the trick: rewind and learn from the classics. David Ogilvy once said: > “Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn’t work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.” Translation? Positioning is everything. Start with an attention-grabbing image, because that’s where eyes naturally go first. Then, place the headline immediately after to give the image context. Together, they should tell a cohesive story that flows effortlessly. Let’s take an example: Imagine a Facebook ad showing a stylish person in bold, vibrant clothing. The image catches your attention instantly. The headline then explains why this look matters—maybe it’s for a new sustainable fashion line or a seasonal sale. Suddenly, the connection clicks, and your audience is hooked. Even simple products can shine with this formula. A bold image, paired with a sharp headline, creates a visual narrative that stops the scroll and drives interest. The takeaway? Images first, headlines second. Let the visuals do the heavy lifting, but use your words wisely to tie everything together. Master this flow, and you’ll create ads that not only grab attention but leave a lasting impression.