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Aarihant Aaryan

Prev- Founder & CEO ...ย โ€ขย 1y

The biggest winner of IPL isn't Chennai Super Kings or Mumbai Indians but Royal Challengers Bangalore, but how's RCB the biggest winner when they haven't even won the cup in the last 16 years? Royal Challengers Bangalore has done one thing well that all world-class sporting franchises do, and that's raising homegrown sports star See a sporting franchise's value only increases exponentially when there's a homegrown star in the team In RCB's case, it was Virat Kohli, He got into the team when he wasn't even a star, he rose above the ranks and got an immense fanbase, which ultimately benefited the RCB franchise If you look at Nike, it is the same thing that happened to them after they onboarded Michael Jordan. As his fandom increased - Nike sales went up like never before That's why today RCB is the second most valuable franchise even after not winning a trophy, from a business perspective they are the biggest winners

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