Hailey Bieber has become a billionaire following the sale of her Rhode Beauty brand to e.l.f. Cosmetics for $1 billion, marking the company’s largest acquisition to date. Hailey will continue to serve as Chief Creative Officer and Head of Innovation at Rhode while also taking on an advisory role at e.l.f. Beauty. In an Instagram post, she expressed excitement about the partnership and her vision for expanding the brand globally.
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