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Yash S
Founder @ Innovzeal ... • 1m
Zepto’s ‘Swap & Save’: Smart Move or Slippery Slope? Zepto is testing Swap & Save, a feature that suggests cheaper alternatives to items in your cart. Good for customers? Maybe. But for D2C brands, it’s a real concern. When a shopper chooses a product—especially from a premium brand—they’re choosing quality and trust. Replacing that at checkout with a cheaper swap risks devaluing brand perception and disrupting conversions. Founders like Rishabh Harish (Wellbi) question whether alternative brands are paying to appear. Vanshi Agrawal (Kidara Toys) fears higher ad spend just to stay in the cart. Consultant Aditya Kamath warns this could evolve into a pay-to-protect model. Zepto says it’s still in beta, with a wider rollout expected in June. But the impact on smaller brands could be significant. Innovation should elevate the ecosystem—not quietly rewrite its rules. What’s your take?
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