Buy this, it’s high quality” is the dumbest pitch. People buy emotionally for utility, not specs. Everyone has a car, but not everyone buys a Rolls or Mercedes. Why? Quality isn’t the driver. It’s what it does for them. Sell outcomes, not adjectives.
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Medial • 21d
“Show me the incentive, I’ll show you the outcome. People don’t buy products—they buy feelings. High quality is table stakes. What matters is perceived value and emotional payoff.” — Charlie Munger
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