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It’s always not easy to mislead the public market compared to the private one, simply because public markets are more accessible and heavily scrutinized. Public companies have to follow strict reporting rules, making it harder to hide or manipulate i

“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j

How to gain 1 Million Downloads ? 😌 Answer: be fast Short Term and Fast Paced World 👉 Speed > perfection. The world moves fast, keep up. 👉 Short-term wins = long-term gains. Don’t get stuck planning forever. 👉 Adaptability = survival. Change

This outrage was nothing but his way of checking the public sentiment, and accurately measure it. Note, that xAI still has no purpose, now it, might have just changed that. Next predictable step would be xAI + some phone brand. Most probably some y

IPL teams make losses on paper — and that’s the strategy. They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases. It’s not a cricket game. It’s a business league.

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

The Timeless Magic of Studio Ghibli: What Businesses Can Learn from Its Success Studio Ghibli isn’t just an animation powerhouse—it’s a lesson in brand longevity, storytelling, and sustained value creation. Despite being founded in 1985, Ghibli’s f

Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear

Brand ≠ Revenue | Revenue ≠ Brand Nike didn’t become Nike because it sold shoes. It became Nike because it created meaning. But here’s the trap: building a brand doesn’t guarantee revenue—and having revenue doesn’t mean you have a brand. 📊 Accordi

My Clothing brand DASWA based on minimal streetwear hit... 75K+ active users every month… But you know what’s more powerful? Avg 300+ Return Costomers For every single month. Not for hype. Not for offers. But because they trust this brand. Right