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It’s always not easy to mislead the public market compared to the private one, simply because public markets are more accessible and heavily scrutinized. Public companies have to follow strict reporting rules, making it harder to hide or manipulate i

MG Motors’ entry into India wasn’t about selling cars — it was about selling emotion. Competing in a crowded market, MG built trust through storytelling, community, and innovation. Campaigns like “It’s a Human Thing” connected deeply with audiences,

“Stories That Convert: How to Turn Emotion Into Action with Narrative Marketing” High story conversion is the result of using storytelling to drive not just engagement, but action. It’s where a brand narrative is crafted so well that it moves the au

“Emotion Analytics in Marketing: How AI Decodes Customer Feelings for Smarter Campaigns” Emotion Analytics is the use of AI and data tools to track, interpret, and respond to human emotions in real time. Through facial recognition, voice tone analys

“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j

How to gain 1 Million Downloads ? 😌 Answer: be fast Short Term and Fast Paced World 👉 Speed > perfection. The world moves fast, keep up. 👉 Short-term wins = long-term gains. Don’t get stuck planning forever. 👉 Adaptability = survival. Change

Why is Brand Awareness Key to Success? Brand awareness is the foundation of marketing—no wonder 32% of influencer campaigns focus on it. But what does it mean? It’s about making your brand memorable and trustworthy. When people recognize and trust

This outrage was nothing but his way of checking the public sentiment, and accurately measure it. Note, that xAI still has no purpose, now it, might have just changed that. Next predictable step would be xAI + some phone brand. Most probably some y

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

🚀 Building More Than a Brand — We’re Building a Movement Success in business isn’t just about selling products. It’s about creating value, solving real problems, and building trust. Every step we take is focused on: ✅ Innovation ✅ Customer satisfa