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Ansh Kadam

Founder & CEO at Bui... • 1d

Here is why knowing your North Star Metric is like having a compass in the middle of a storm for your business. Centuries ago, sailors navigating uncharted oceans had no GPS, no radar, and no map. But they had one constant — Polaris, the North Star — unmoving in the night sky, silently guiding them toward their destination. Even today, if you’re lost at sea, that one star can still point you in the right direction. And in the world of business, your North Star Metric is that guiding light. It’s what helps you navigate through complexity, competition, and confusion. Take Amazon for example. There would never be a day where you say: "Amazon is great, but I just wish they delivered my orders slower." Or, "Amazon is great, but I wish they had fewer products." Because even 10 years from now, the desire for faster delivery and wider product selection will only grow. That’s their North Star — customer obsession through speed and selection. And every decision, from warehouses to algorithms, is aligned to that metric. Now imagine a situation where Amazon must choose: Increase profits by slowing delivery logistics. OR, Sacrifice short-term profits to speed up deliveries. The North Star answers instantly. No debate. No confusion. That’s the power of having one. And here’s what most startups and even established businesses get wrong: They chase 10 different metrics, try 20 growth hacks, and listen to 100 conflicting opinions. But they lack that one metric that aligns product, marketing, ops, and strategy. So here’s what you can do right now: Ask: What long-term value does your product consistently deliver that your best customers love and want more of ? Define a quantifiable metric that reflects that value. Align every team and every decision to push that number upward. Because whether you’re in a storm or scaling a startup… The North Star is what keeps you from drifting off course. ✨ And if you want more strategic insights like this on business, startups and sustainable growth — make sure to subscribe to our newsletter through the link in the comment.

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Replies (3)

Greg

👤 • 1d

pretty elaborate. good read.

1 replies1 like

Ansh Kadam

Founder & CEO at Bui... • 1d

Join the Newsletter here - https://expansiontalks.com/

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