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Atharva Deshmukh

Daily Learnings... • 1m

A North Star Metric (NSM) is a key metric that a company prioritizes for growth. It serves as the foundation of a company’s growth strategy, representing the value delivered to customers. Benefits of NSM: a] Focus– While different teams may track separate numbers, the entire company aligns toward a common goal. b] Clarity – It provides a clear measure of the company’s overall performance. c] Customer-Centric Approach – The focus remains on enhancing customer value rather than diminishing it. NSM for Leading Tech Companies: 1] Meta – Daily Active Users (DAU) 2] Amazon – Number of purchases per user 3] Spotify – Time spent listening 4] Zoom – Number of meetings hosted per day 5] PayPal – Number of transactions per active user 6] Jira (Atlassian)– Tasks completed per user

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