How The Whole Truth hit ₹100Cr ARR without celebrity ads
Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand.
What worked:
Brutally honest branding — full ingredient tr
Hmm, but that's the point of a protein bar.
Try yogabar protein bars. You might like it. Specially, coffee flavour.
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Nik
Hey I am on Medial • 4m
Are there brands that sell Protein shakes like normal shakes/coffee. Maybe a kiosk model type thing where people just drink the shake on the go
Target Audience:
might be helpful for people preferring healthy options than coffee or juices, especially
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🤣 Chinese coffee chain Luck Inn Coffee, in partnership with a liquor brand, sold 5.4 million cups of latte in a single day. That's equivalent to $13.7 million in 24 hours. ☕💰
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The protein hype is real. But not all of it is real.
Post COVID, there has been a huge shift in people’s mindset about health and fitness. People have started considering it a crucial part of their lives. Earlier, there were people who used to go to
Idea For You
Gen z generation is increasing day by day soon they will become more careless with money and rich , middle class boys rapidly accepting western culture so that's the opportunity for making massive money by opening BAR chain just like re
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SHIV DIXIT
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Idea For You Implement Now
“ Flavour based coffee sachets ”
So guy's we all know that Indian coffee market size is 550 million dollars and by 2030 it becomes 1.1 Billion dollars industry in India because growing at 9.87% ( CAGR ) also indian gen
The Whole Truth Raises $15M in Series C Round Led by Sofina
Clean-label health food brand The Whole Truth (TWT) has secured $15 million in a Series C round led by Sofina, with continued support from existing investors, including Z47, Peak XV Partner
Anurag Chabbra failed 20 times and didn't even go to college before hitting his successful venture which now makes more than ₹150 crores.
Anurag faced multiple rejection at job interviews because he didn't have a college degree. Thus in frustration
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Sai Charan
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I'm building a platform for purchasing dresses, but instead of having a quickdelivery as our main USP(of course we do offer 30-minute delivery too), our main USP is TRY BEFORE YOU BUY.
Because unless you try(specially for dresses), you can't know wh
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Last week, when the news broke that the Fed might cut interest rates, the subsequent rally in our market left no room for further gains. It was unlikely to see a 1-2% return in just one day, and there hasn't been any significant inflow from FIIs. Tha
In today's world, the AI hype is overwhelming. Even when we try to bring something new to the table, there's always someone ready to diminish our confidence with, "You know, AI can do it better." And yes, AI often can—but that's not the point. Upskil