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Thatmoonemojiguy

A guy with lot's of ... • 3d

These Two Sisters Turned Homemade Snack Bars into a ₹500 Crore Brand — Here’s How They Did It From handing out protein bars at yoga classes to getting acquired by ITC in a ₹500 Cr deal the story of Yoga Bar is a lesson in hustle, health, and smart business. Back in 2014, sisters Suhasini and Anindita Sampath noticed a huge gap in India’s snack market. Everything was either too sugary, too artificial, or imported and overpriced. So, they started making their own clean, nutritious, and tasty snack bars and began selling them at local yoga studios in Bengaluru. That small spark turned into a wildfire. Today, Yoga Bar is a pan India health food brand, offering everything from protein bars and muesli to oats and kids’ snacks. Their focus? Clean labels. Whole ingredients. Real nutrition. 🚀 In 2023, ITC acquired a 100% stake in Yoga Bar, valuing the company at over ₹500 Crores. What made them stand out? 🌾 Authentic positioning in the clean-eating movement 📦 D2C-first strategy with a strong brand identity 🧘‍♀️ Built for India, not copied from the West 🛒 Gradual but smart retail expansion into major stores Yoga Bar is more than just a success story it’s proof that passion led, purpose driven businesses can win big in India’s growing health market. for more such content follow Thatmoonemojiguy 🌝👑

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