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Siddharth K Nair

Thatmoonemojiguy ๐ŸŒย โ€ขย 1m

These Two Sisters Turned Homemade Snack Bars into a โ‚น500 Crore Brand โ€” Hereโ€™s How They Did It From handing out protein bars at yoga classes to getting acquired by ITC in a โ‚น500 Cr deal the story of Yoga Bar is a lesson in hustle, health, and smart business. Back in 2014, sisters Suhasini and Anindita Sampath noticed a huge gap in Indiaโ€™s snack market. Everything was either too sugary, too artificial, or imported and overpriced. So, they started making their own clean, nutritious, and tasty snack bars and began selling them at local yoga studios in Bengaluru. That small spark turned into a wildfire. Today, Yoga Bar is a pan India health food brand, offering everything from protein bars and muesli to oats and kidsโ€™ snacks. Their focus? Clean labels. Whole ingredients. Real nutrition. ๐Ÿš€ In 2023, ITC acquired a 100% stake in Yoga Bar, valuing the company at over โ‚น500 Crores. What made them stand out? ๐ŸŒพ Authentic positioning in the clean-eating movement ๐Ÿ“ฆ D2C-first strategy with a strong brand identity ๐Ÿง˜โ€โ™€๏ธ Built for India, not copied from the West ๐Ÿ›’ Gradual but smart retail expansion into major stores Yoga Bar is more than just a success story itโ€™s proof that passion led, purpose driven businesses can win big in Indiaโ€™s growing health market. for more such content follow Thatmoonemojiguy ๐ŸŒ๐Ÿ‘‘

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